[caption id="" align="alignnone" width="240" caption="Business the Richard Branson Way"][/caption] OK so I've finished reading my four books on [wikipop]Richard Branson[/wikipop]. Not only have I survived the ordeal, but I have also found it quite enjoyable and insightful. "Business the Richard Branson Way" offers an objective study into how this remarkable man has managed to build an infinitely elastic global brand that seems to defy the best of business literature on the subject. So far, something seems to be working. This piece of work offers lessons, not only for the businessman or [wikipop]entrepreneur[/wikipop], but for anybody who is in any position of leadership. It is highly recommended. You will learn how the Branson brand:

Picks on Goliaths

Is in tune with the times

Haggles for everything and secures impressive outcomes from negotiations

Makes work fun

Stretches the brand infinitely

Leverages the power of media and news coverage

Inspires people and empowers them to draw out the best on them

Jumps on opportunities at the speed of light

Keeps everything small and nimble

Never loses the common touch