Changing the rules of the game
The above video is one of the most beautiful pieces of classical music that I have ever heard. It is also one of the most fascinating recent experiments with music and technology. Eric Whitacre posted a video of himself on YouTube conducting the piece in silence, and then invited people to upload a video of themselves singing to the music. The answer was 185 voices, which he arranged into a “Virtual Choir”. The results speaks for themselves and it is phenomenal. New technologies allow for the better or more efficient process - essentially, doing something better. That, at best, is lame. The winners will be those who harness these new tools to change the rules of the game completely. Who said that a choir has to meet in a bricks-and-mortar facility? The new rules dictate that practising choir is no longer an issue of physical proximity but of clustering around passion. This key of clustering around passion is the new reality for any organisation, in any field.